Acceptable Use Policy

[Placeholder document.] This mirrors the categories in Meta's WhatsApp Business Messaging Policy and Commerce Policy as of this build, since those are what actually governs whether your account stays connected. Meta updates its policies periodically — check business.whatsapp.com/policy for the current version, and have legal counsel review this page, before publishing it for real.

This Acceptable Use Policy explains what is and isn't allowed when using Bigool Connect to communicate with customers over WhatsApp. It exists because Meta enforces its own rules on top of ours — violating it risks your WhatsApp Business Account being restricted or banned by Meta, independent of anything we do on our side.

1. Official Platform Only

Bigool Connect only ever sends messages through Meta's official WhatsApp Business Platform (Cloud API). You may not use Bigool Connect, or attempt to use any workaround, to send WhatsApp messages via unofficial WhatsApp Web automation, browser scraping, unauthorized third-party APIs, or any method that bypasses Meta's platform.

2. Consent Is Required Before You Message Anyone

You must have obtained clear opt-in consent — through a channel outside WhatsApp itself (your website, in-store signup, checkout, etc.) — before sending any message to a contact. You may not:

• message a contact who has not opted in;
• message contacts from a purchased, scraped, or otherwise non-consensual list;
• message a contact after they have opted out or replied "STOP"; or
• disguise the identity of your business in a message.

3. Content Prohibited on WhatsApp

In line with Meta's WhatsApp Commerce Policy, you may not use Bigool Connect to promote, sell, or send messages relating to:

• illegal products or services under the laws of the jurisdictions you operate in or target;
• weapons, ammunition, or explosives;
• illegal drugs, or drug paraphernalia;
• tobacco and vaping products (regulated/restricted by region);
• adult content, sexual services, or services related to sex;
• gambling or real-money gaming, where not specifically licensed and permitted;
• counterfeit, stolen, or unauthorized-replica goods;
• hate speech, harassment, or content that promotes violence;
• misinformation, or content designed to deceive;
• multi-level marketing, pyramid schemes, or "get rich quick" offers; and
• supplements or health products making unsubstantiated medical claims.

This list follows Meta's published categories but is not exhaustive — Meta's own policy is the authoritative source and can change independently of this page.

4. Messaging Behavior

You may not use Bigool Connect for:

• unsolicited bulk messaging or spam;
• excessive message frequency likely to generate a high block/complaint rate against your number;
• using a Utility or Authentication template to send Marketing content, or otherwise mismatching template category to actual content; or
• sending free-form messages outside the 24-hour customer service window using anything other than an approved template — Bigool Connect blocks this at the product level, but attempting to circumvent that restriction is itself a violation.

5. Template Standards

Message templates you submit for approval must accurately describe their purpose and category, must not contain prohibited content per Section 3, and are subject to independent review and approval by Meta. We do not control Meta's approval decisions or timelines.

6. Opt-Out Handling

Bigool Connect automatically marks a contact unsubscribed when they reply "STOP" or similar, and excludes them from future campaign sends. You may not re-subscribe a contact on their behalf, or message an unsubscribed contact through any other channel of the platform.

7. Consequences of Violation

Violating this policy may result in suspension or termination of your Bigool Connect account, in addition to whatever action Meta independently takes against your WhatsApp Business Account (which can include template rejection, reduced messaging limits, phone number quality downgrades, or a full ban — decisions that rest with Meta, not us).

8. Reporting

If you believe another business on Bigool Connect is violating this policy, contact Bigool Digital through the details on our website.