Terms of Service

[Placeholder document.] This template is structured around the specific obligations Meta imposes on businesses using the WhatsApp Business Platform (opt-in, messaging windows, template categories, prohibited content, suspension risk). It is not legal advice — have qualified counsel review and localize it (governing law, arbitration, consumer-protection clauses) before this is relied on in production.

1. Acceptance of these Terms

These Terms of Service ("Terms") govern your access to and use of Bigool Connect, operated by Bigool Digital ("we", "us", "our company"). By creating an account or using Bigool Connect, you agree to these Terms on behalf of yourself and the business you represent.

2. What Bigool Connect Is

Bigool Connect is a WhatsApp customer communication, CRM and automation platform built exclusively on Meta's official WhatsApp Business Platform (Cloud API). It is not a bulk messaging tool, and it does not use WhatsApp Web automation, browser scraping, or any unofficial or reverse-engineered access method to WhatsApp. Every message sent through Bigool Connect passes through Meta's own infrastructure and is subject to Meta's policies in addition to these Terms.

3. Your Separate Relationship with Meta

To connect a real WhatsApp Business Account, you must independently accept Meta's own terms, including the WhatsApp Business Solution Terms, the Meta Business Terms, the WhatsApp Business Messaging Policy, and the WhatsApp Commerce Policy (collectively, the "Meta Terms"). Bigool Connect is a technology layer on top of that relationship, not a substitute for it. Meta — not Bigool Digital — decides whether to approve your WhatsApp Business Account, approve or reject your message templates, assign your phone number a quality rating, or suspend or terminate your access to the WhatsApp Business Platform. We are not responsible for, and cannot override, Meta's decisions about your account.

4. Consent, Opt-In and Opt-Out Obligations

You are solely responsible for ensuring that every contact you message through Bigool Connect has:

• given clear, affirmative opt-in consent to receive WhatsApp messages from your business, obtained through a lawful channel (in person, on your website, at checkout, via a signup form, etc.) — consent may not be obtained by messaging someone on WhatsApp first;
• been told what kind of messages they will receive (e.g. order updates, appointment reminders, promotions) at the time consent was collected; and
• a working way to opt out at any time.

Bigool Connect enforces opt-out mechanically at the platform level (a contact who replies "STOP" is automatically marked unsubscribed and excluded from future campaigns), but the underlying legal responsibility for lawful consent sits with you as the business sending the messages, not with us.

5. Message Categories and the 24-Hour Session Window

WhatsApp only allows free-form ("session") messages within 24 hours of a customer's last inbound message. Outside that window, only a pre-approved message template may be used, and every template must be submitted to and approved by Meta under one of its official categories (currently Marketing, Utility, or Authentication). Bigool Connect enforces this rule in the product — it will not let you send free-form text to a contact whose session window has closed. You are responsible for requesting the correct template category and for the accuracy of your template content; Meta may reject, re-categorize, or disable templates it judges to be mismatched or deceptive, independent of anything we do.

6. Acceptable Use

You agree not to use Bigool Connect for unsolicited bulk messaging, purchased or scraped contact lists, content prohibited by the WhatsApp Commerce Policy (see our Acceptable Use Policy), or any activity that violates the Meta Terms. Violating this section may result in suspension of your Bigool Connect account in addition to any action Meta takes independently against your WhatsApp Business Account.

7. Your Account

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account, including actions taken by team members you invite.

8. Fees

Pricing for Bigool Connect has not been finalized as of this version of the Terms. Separately, Meta charges you directly, per message, for delivered WhatsApp template messages (Marketing, Utility and Authentication), per Meta's own published WhatsApp pricing — the first 1,000 free-form messages per phone number each month sent within an open 24-hour customer service window are not charged, while further free-form messages and utility template messages sent inside an open window are charged per message. Those charges are between you and Meta and are not fees we collect.

9. Suspension and Termination

We may suspend or terminate your access to Bigool Connect for violation of these Terms, our Acceptable Use Policy, or the Meta Terms, or if Meta revokes the underlying WhatsApp Business Platform access that Bigool Connect depends on. You may stop using the service at any time.

10. Disclaimers and Limitation of Liability

Bigool Connect is provided "as is" without warranties of any kind. We do not guarantee message delivery, template approval, or continued access to the WhatsApp Business Platform, all of which depend in part on Meta. To the fullest extent permitted by law, Bigool Digital is not liable for indirect, incidental, or consequential damages arising from your use of the service or from Meta's actions regarding your WhatsApp Business Account.

11. Changes to These Terms

We may update these Terms from time to time. Continued use of Bigool Connect after a change constitutes acceptance of the updated Terms.

12. Contact

Questions about these Terms can be directed to Bigool Digital through the contact details on our website.